When my older brother was in high school, he, like almost everyone from small town Texas, played football. To succeed in the sport you normally have to have the 3 S's: Strength, Size, and Speed. He had 3 S's, but not those three. He, and most of his team, were Small, Scrawny, and Slow. They won one game...ok, they had one tie, but in a season like they had, we called it a win. Needless to say, they weren't State Champs, and my brother, who was even smaller, scrawnier and slower than most of the rest of the team, didn't win MVP of the Season. But he did get an award. He got the Heart of a Lion award. He loved the game. He loved his team. He never gave up. And his attitude and encouragement of his friends was amazing in the face of such devastating defeats (and one tie). He had Heart. He wasn't a world-class football player, but he was a world-class team member.
In the 20 years or so since he graduated from High School, our hometown football team got much better. We stopped producing so many small, scrawny, and slow boys, and ended up with a few that have gone on to excel in college ball and even one that is playing pro. We won 4 State Championships and have been to the playoffs almost every year for the past two decades. And yes, that is a picture of a Yellow Jacket, although it is definitely not a picture of my brother. But one thing hasn't changed for the Jackets or for football teams across the country...you still need the guy with Heart.
Winning or losing, you need the guy who stands on the sidelines getting everyone involved. You need the guy that paces in front of the bench wearing his jersey and jeans because he hurt himself last week and can't get on the field. But you can see in his every move that he wants to be out there. You need the guy who's peprally speeches give the great leaders of history a run for their money in terms of motivation. It may be easier to be that guy during the good years, but the team needs him whether they are plowing through games 50-0 or being plowed over 0-50. You need Heart.
Guilds need it too. You need people, hopefully Officers, who have a Heart for WoW. You need people who love to play. Not just people who love to raid or pvp, but love every aspect of the game and allow their enthusiasm to overflow and infect others. If that person can also lead raids, distribute loot, write up strategies on the website or wiki, and bake everyone a cake during a raid, good for you. But even if all they do is quietly encourage others on vent or diffuse arguments on the forums, they are invaluable and shouldn't be underappreciated.
1 day ago